Hummingbird Design Co. > Process


As soon as you contact us, we hit the ground running. We schedule an in-person meeting or call so that we can better understand your goals and objectives. During this first interaction, we listen to your ideas, talk through any barriers, and try to understand your vision so that our experts can create a robust resolution customized for your business all within your target budget.


Once we have discovered your goals and objectives and agree upon a solution, the fun part begins. We begin each project with in-depth research to better understand your primary consumers and their needs. This process helps to pave the way for developing a more detailed strategy for identifying the key metrics of success to ensure the final product will hit your performance goals.


Now that we have identified the target audience, conducted competitor analysis, and gathered in-depth market research, there is no question that the framework of the project is in place. It’s time for design. Our designs are customized to be solution-driven based upon our findings in phases 1 and 2.  Every great design is built with the user experience at its core. The project will not only be aligned with established goals, but will allow users to readily navigate information and content they need through an intuitive interface.